It did exactly what I wanted. I wanted a grayish-white and I did NOT BLEACH MY HAIR FIRST. This is the before and after picture so I knew it wasn’t going to be white, but I wanted a gray tone. If you go to PLATINUM, and put it on and leave in on for bout 10 min max you WILL get that ashy platinum blonde or “silver-white” no doubt. Leave it on too long you get gray, that’s the math. I wanted the gray tone cuz I didn’t wanna bleach my hair again.
I'm 55 and I love my hair in this silver-gray. My granddaughter and my friends said it was very pretty and shiny. I will be getting another tube for sure. AWESOME!
Exactly what I’ve been looking for!! amazing permanent silver/grey!
So I'm a natural blonde who has been coloring their hair 1-2 shades lighter for about three years now. I've been unable to shake that brassy color even with using purple shampoo. Cue this brand. I love it!